Why Comfort Colours

Some brands sell tees. Comfort Colours sells the colour. Every garment is dyed after construction in pigment baths so deep and so wide-ranging that the colour chart is the whole pitch — Brick, Crimson, Pepper, Blue Jean, Yam, Chambray, Moss, Chalky Mint, Orchid, Terracotta, Watermelon — seventy-plus options across the core range, and almost none of them look like anything you'd find on a standard blank.

The fabric matches the colour. Heavyweight 100% ring-spun cotton, soft-washed before it leaves the factory, so it arrives feeling like a tee you've owned for two summers. The seams are clean, the hand-feel is unmistakable, the neck doesn't bag out. This is the tee independent labels, hand-printers, and indie designers use when standard isn't enough — and it's why Comfort Colours has built one of the most loyal cult followings in blank apparel.

The Comfort Colours styles we stock

1717 — Heavyweight Adult Tee. The hero. 6.1oz garment-dyed 100% ring-spun cotton, classic unisex relaxed fit, the widest colour range Comfort Colours makes. If you've ever bought a Comfort Colours tee, it was probably a 1717. Start here.

1745 — Women's Relaxed Tee. The 1717 silhouette cut for a women's fit. Same heavyweight garment-dyed cotton, same colour range, slightly shorter body and a more tailored shoulder.

1566 — Garment-Dyed Crewneck Sweatshirt. Heavyweight garment-dyed fleece. The crewneck that turned Comfort Colours from a tee brand into a full apparel range. Soft inside, structured outside, in the same iconic colour range.

Why buy Comfort Colours from Basically

• Genuine Comfort Colours. Sourced through authorised distribution. Not parallel imports, not knock-offs, not "comparable to" — the real thing.
• The full core colour range. All the iconic colours, all stocked. Brick, Crimson, Yam, Blue Jean, Pepper, Moss — the whole catalogue, not a curated subset.
• Wholesale pricing, no minimums. Buy one for a sample, buy a hundred for a drop. Same per-unit pricing across the order.
• Honest shipping. Most stock ships from Australia (5–10 working days). Clearly flagged on each product page.

Frequently asked

Where does Comfort Colours ship from?
Most of our Comfort Colours range ships from our Australian distribution centre. Typical delivery to New Zealand is 5–10 working days. Each product page shows where that specific item ships from.

Why does Comfort Colours take longer to arrive than other brands?
Comfort Colours is held in our Australian distribution, which means a trans-Tasman freight leg before NZ delivery. For an NZ-stocked alternative with a similar heavyweight cotton feel, check our Gildan range — dispatched from NZ in 2–4 working days. The dye process and colour range won't match (nothing matches Comfort Colours on colour), but the weight and hand-feel are comparable.

What does "garment dyed" actually mean?
The tee is sewn first in undyed cotton, then dyed as a finished garment rather than the fabric being dyed before construction. This creates a softer hand-feel, a slightly washed-back colour with more depth, and small natural variations between batches — part of the appeal. It's also why Comfort Colours feels lived-in straight out of the bag.

Will the colour fade or shrink?
Garment-dyed cotton softens further over the first few washes and can show very subtle fading over time — which is exactly the look most people are buying it for. Shrinkage is minimal; the heavyweight cotton holds its shape well if you wash cold and tumble dry low.